So with only three months left, I am scrambling to collect Korean imagery to take home with me, to use in future art projects. So I open the newspaper to find this ad. Apparently Jeff Koon's "Sacred Heart" was just bought by one of Korea's big department store companies, Shinsegae, and so they are using the heart in an advertising promotion. And so I open the paper and all I see is "JEFF KOONS LOVES SHINSEGAE." All I have to say is GROSS!! 싫어! 토하고싶어!
As a side note, I know I haven't updated in a while. I've been busy these past few months, so I promise I will be posting some funny family pics and other strange accounts.
EWW.
ReplyDeleteYeah, well this is just another way that art is being used not only as a way to signify wealth, but as a way for a Korean company to use an expensive specifically Western symbol to root its place amongst the wealthy and powerful.
ReplyDeleteThough as I've maybe mentioned before, in both the music and film industries the most interesting work isn't being made within the mainstream core. Let's hope the same is true with visual arts as well. If this is the best we got.......... 아이고!